Future of Advertising Reality
Over centuries humanity developed various methods of data transfer – from verbal communication, languages and writing to modern technologies like social networks, television and instant-communication apps. Some ideas were far better than their opponents, leading to amazing progress. It is a well-known fact that our society deeply relies on communication technologies for wide range of purposes: daily chatting, media distribution, immediate alert systems and business solutions are the first that come to our mind.
But one of the most vibrant customers of data transfer is often escaping our attention – advertisement of existing products and services. Each second several millions of produced goods are created, waiting for us to use them for billions of possible uses. But how do we get to know about their existence? At the moment, the most popular ways of advertising for popular products on the market are social media, television and internet ads.
Well, it’s time for them to accept another player on their field – the technology of Augmented Reality, also known as AR. Its concept lies in a simple idea: if smartphones and other devices are an unseparable part of our life, why not augment our reality with them to achieve unique experiences that could not be reached with other technologies?
So, AR systems and applications are developed to do just that – add interactive virtual elements to our reality.
On of the most obvious and well-received by customers applications of AR are game development industry. Point your phone at the deck of cards, and 2D characters come to life – it’s so simple that even a child will understand this concept.
But complete potential of Augmented Reality is still far from being completely understood by huge amount of players on all areas of business.
We believe that we know one of AR’s future main goals: creation of Advertising Reality.
By addind data that is displayed when users camera points at specific area, symbol on a bigbooard or pretty much any spot that may be marked by GPS system, advertisement as an area of interest will grow exponentially. It is well-known that as soon as information becomes personal, chances for it to be remembered by people are increased tenfold – and Augmented Reality makes it incredibly simple.
So, what is Advertising Reality, and why should we use it instead of individual networks and applications? We define Advertising Reality as a complex system that unites thousands of existing marketplaces with such technologies as cloud storage of data, relevance evaluation software, GPS and image recognitions algorithms.
While it sounds incredibly difficult, an example of its application in marketing is pretty simple.
For example, our target audience is known to play Augmented Reality game like Pokemon Go or any other. If developer of such game wants to monetise his creation, he adds advertising code that marks this App as a possible board for Advertising Reality to show data.
As soon as such agreement is reached, our system takes the lead. It analyze all the data that we can reach, converting it from current user location, his preferences and last relevant needs from search systems to targeted views of existing advertising companies on that exist on our Advertising system of Augmented Reality, displayed right in front of customer exactly the way we want it to!
The benefit of such system lays in three core principles:
- such system is easy to use for all sides – developers, publishers and users
- interactivity and personalisation of actual data that is seen by probable customer
- rising level of interest to possible applications of a high-end technology
We trust that these advantages together with secure and stable appliance of modern technologies are the key to success for many products that actively seek their customer.